Knowledge Base & Resources
Knowledge Base & Resources
The "4 Pillars"
In real estate, the "4 Pillars" typically refer to the key motivations or factors that drive a seller's decision to sell a property. These are essential for understanding the seller’s situation and needs.
The 4 pillars are:
Condition
This refers to the physical state of the home. Is it in good shape or does it need repairs? Sellers with homes in poor condition may be motivated to sell as-is to avoid repair costs.
Timeline
How fast does the seller need to sell? Some sellers may have an urgent need to close quickly due to personal circumstances, like relocation, financial pressure, or a new job.
Price
What is the seller’s expectation for the price? While some sellers prioritize getting the highest offer, others may focus more on speed and convenience, making them more flexible on price.
Motivation
Why is the seller looking to sell? Common motivations include foreclosure, divorce, inheriting a property, problem tenants, or simply not wanting to manage a property anymore.
Uncovering Motivation
Questions to ask:
“What has you thinking about selling?”
“How long have you been considering selling?”
“What’s making you consider the idea of selling?”
Digging Deeper with Follow-Up Questions:
“Can you tell me more about that?”
The Mirroring Technique
Understanding these pillars helps us identify motivated sellers, as well as it helps us tailor offers and solutions to meet the seller's needs effectively.
Our Core-Values
At REvestors, our 3 core values guide how we work, make decisions, & grow.
1. Competitive Greatness
We strive for continuous improvement, aiming to be 1% better every day, and pushing for excellence in all endeavors. It’s a commitment to growth, learning, and pushing beyond limits.
Growth isn’t about perfection—it’s about progress.
2. Empowerment Mindset
We take ownership, accountability, & empowerment for our work/responsibilities by taking initiative, solving problems, & making decisions, knowing that our contributions drive the success of the team and the people we serve.
3. Collective Impact
We believe in working as a team to create meaningful impact. When we support & push each other to be better by collaborating, sharing knowledge, & helping each other grow.
By working as a team, we create greater impact, opportunities & value for ourselves, as well as our prospects.
These principles aren’t just words—they’re the foundation of our culture and the filter for every action we take.
We believe that when we embody these values, we create a better team culture.
Fail Forward. Grow Upward. – Every challenge is a stepping stone to success.
Our Buying Process
This is a quick overview of what our home-buying process typically looks like
1. Initial Contact
How it Begins: Sellers will receive a call or text from us.
What We Do: We collect basic information about the property.
2. Free Consultation
Our Approach: The sales team will research the property and the situation. We will identify if we are a good fit/pairing with the seller, and if so, we will structure a offer that would best fit their situation.
Benefit: Often times we can come with a offer quickly or sometimes even without needing to see the property in person/doing a walkthrough.
3. Offer
Making an Offer: After analyzing the situation, we give the seller a offer.
Benefit: The seller gets a straightforward offer that is simple & clear, with no hidden costs or fees, which makes the process stress-free.
4. Accepting the Offer
What Happens Next: If the seller likes the offer, they sign a simple purchase-&-sale agreement.
Benefit: The seller avoids delays, long paperwork, and complicated negotiations. We make it fast and easy.
5. Title & Escrow
Behind the Scenes: We work with a title company to make sure the property has no title issues. We handle all the annoying communications/coordinations with the title company for the seller.
Benefit: We take care of all the technical details, so the seller doesn’t have to worry about the complicated details.
6. Closing
Final Steps: We set a closing date, usually in 2-4 weeks, or whenever works best for the seller. On closing day, the seller signs the paperwork,and once everything is signed, the seller gets their funds, usually through a wire transfer or check.
No Extra Costs: Unlike a traditional sale, the seller doesn’t pay for things like closing costs or agent fees.
Benefit: The closing process is very easy, without any extra costs or headaches.
Summary of Benefits:
Sell As-Is: No need for repairs or cleaning.
No Commissions or Closing Costs: We cover all fees.
Fast Closing: We can close the deal in as little as 2-4 weeks.
Simple Process: No inspections, appraisals, or bank approvals needed.
Cash Payment: Sellers get their money quickly without delays.
This simple process makes selling a home with us fast, easy, and stress-free.
Fix-n-Flip Process
Here’s a detailed breakdown of the steps and stages involved in a Fix-n-Flip project, from the first day of the rehab through listing/selling of the property to a new family
1. Initial Property Walkthrough
- Goal: Assess the condition of the house and create a detailed plan for the rehab.
- What Happens: Walk through the house to note all areas that need repairs, updates, or replacements.
2. Create a Rehab Plan and Budget
- Goal: Develop a step-by-step plan for the rehab and set a clear budget.
- What Happens: Break the rehab into phases. Prioritize what needs to be done first.
3. Demolition and Clean-Up
- Goal: Remove anything that’s damaged, outdated, or no longer needed.
- What Happens: Tear out old flooring, cabinets, walls, or anything that’s being replaced. Clean up any debris or junk from the property.
4. Functional/Major Updates
- Goal: Address the big-ticket items that need to be repaired or replaced.
- What Happens: This phase involves fixing major issues like the "Big-5" (foundation, roof, HVAC, plumbing, and electrical systems.) These must be in good working order/updated before moving to cosmetic updates.
- Why is it Important: Functional/Major Updates are the most expensive items, so is it very valuable to a future owner to have these updated and in full working order for the distant future.
5. Cosmetic Updates
- Goal: Make the home look new and appealing to potential buyers.
- What Happens: Once the major repairs are done, start installing new flooring, painting the walls, updating kitchens and bathrooms (new cabinets, countertops, etc), and fixing doors and windows.
- Why is it Important: Cosmetic updates are what make the home shine and stand out. Focus on modern, neutral designs that appeal to most buyers.
6. Final Touches and Curb Appeal
- Goal: Polish up the home inside and out.
- What Happens: This phase includes the finishing touches like installing light fixtures, landscaping the yard, cleaning the property thoroughly, and ensuring everything works properly.
- Why is it Important: Curb appeal is important—make the exterior look neat and welcoming. This includes fresh paint, clean windows, a well-kept yard, and even small things like a new mailbox or house numbers.
7. Listing the Home
- Goal: Put the home on the market to attract buyers.
- What Happens: Work with a real estate agent to create a strong listing with professional photos, a detailed description, and pricing that reflects the improvements and the current market. The home is now officially for sale.
8. Marketing and Showings
- Goal: Get buyers to visit the home.
- What Happens: The agent will promote the home online and through local channels. Interested buyers will schedule showings to see the house in person.
9. Negotiation and Offers
- Goal: Review and negotiate offers from potential buyers.
- What Happens: Once a buyer is interested, they’ll make an offer. This can lead to negotiations around price, closing costs, or contingencies. Once an agreement is reached, the buyer will submit a formal offer.
10. Home Inspection and Appraisal
- Goal: Ensure the home passes inspection and is appraised at the right value.
- What Happens: The buyer’s lender will require an inspection and appraisal. The inspection checks the home for any issues, while the appraisal ensures the home is worth the agreed-upon price. If any issues arise, you may need to negotiate repairs or price adjustments.
11. Closing
- Goal: Finalize the sale and transfer ownership to the buyer.
- What Happens: Once all the inspections and paperwork are complete, the sale moves to closing. Both parties sign the necessary documents, the buyer pays for the home and the title transfers to the new owner.
Key Points:
- Higher Value: Doing a good quality repairs and updates will result in more interested buyers, thus resulting in a increase the home’s value.
- Fast Turnaround: A well-managed rehab can be completed in a few months, allowing for us to move on to the next project quicker. We typically aim/except for a full rehab to take about 2 months, and another 2 months for the property sale to finalize.
- Improving Neighborhoods: The work on the home can raise the overall appeal of the neighborhood, making it a win-win for the community and the new homeowner.
Understanding the process/stages will help you have conversations with team members and potential clients about the subject.
Testimonials
Greenwood Dr
Lum Ave
Silverspur Dr
Easter Dr
Mulberry St
Manchester Ave
Adams Dr
Kendall Dr
Vocabulary
Here are some Real Estate terms you may come across
As-Is Sale:
Selling a property in its current condition, without the seller making repairs or improvements before the sale. The buyer accepts the home "as-is."Closing Costs:
Fees and expenses paid at the end of a real estate transaction, covering things like title insurance, appraisal fees, and attorney fees. These can range from 2-5% of the sale price.Cash Offer:
An offer to buy a property without the need for financing (like a mortgage). This usually speeds up the selling process and avoids delays related to loan approval.Equity:
The difference between the current market value of a property and the amount still owed on the mortgage. If a home is worth $200,000 and the owner owes $150,000, the equity is $50,000.Foreclosure:
When a homeowner stops making mortgage payments, the lender can take ownership of the property through a legal process. The homeowner often loses the house as a result.Market Value:
The price a property would likely sell for in the current real estate market, based on factors like location, condition, and recent sales of similar properties.Contingency:
A condition that must be met for a real estate contract to move forward. Common contingencies include home inspections, appraisals, and financing approval.Title:
A legal document that shows who owns the property. Before selling, the title must be clear, meaning no one else has a claim to the property. aka 'Deed'Offer:
A formal proposal from a buyer to a seller, stating the price and terms they are willing to pay for the property. The seller can accept, reject, or negotiate the offer. aka Deed.Appraisal:
A professional estimate of a property’s value, usually required by lenders before approving a mortgage to ensure the home is worth the loan amount.Inspection:
A professional examination of a home’s condition, typically conducted by the buyer before finalizing the purchase, to identify any issues like repairs or structural damage.Escrow Period:
The time between when the buyer and seller sign the contract and when the property officially changes ownership. During this time, inspections, appraisals, and other steps are completed.Earnest Money:
A deposit made by a buyer to show they are serious about purchasing the property. If the sale goes through, the earnest money is applied to the purchase; if not, it may be forfeited.
Vacant Property:
A home or building that is currently unoccupied, which can be a factor in why a homeowner may want to sell quickly.
Tired Landlord:
A property owner who is worn out from managing rental properties, often dealing with difficult tenants or ongoing maintenance, and may be motivated to sell.
Probate Sale:
A sale that occurs when someone passes away, and their property is sold to divide assets among heirs or settle debts.
Liens:
Legal claims against a property, usually for unpaid debts (like taxes or contractor fees). Liens must be cleared before a property can be sold.
ARV (After Repair Value):
The estimated value of a property after it has been repaired or renovated. This is important for investors to determine potential profit.Real Estate Investor:
Someone who buys properties with the intent to sell for a profit, rent, or hold for future value increases.Wholesaling:
A real estate strategy where an investor secures a contract to buy a property and then sells that contract to another buyer for a profit, without actually purchasing the property themselves.Rehab:
Short for rehabilitation, this refers to making repairs or renovations to a property to increase its value before selling it.FSBO (For Sale By Owner):
When a homeowner chooses to sell their property without using a real estate agent, handling all aspects of the sale themselves.CMA (Comparative Market Analysis):
A report that compares a property to similar homes in the area to estimate its market value, usually performed by real estate agents to help sellers set the right price.Property Taxes:
Annual taxes paid by property owners to local governments, based on the assessed value of the home.Distressed Property:
A home that is in poor condition or facing foreclosure, often sold at a discount because the owner is motivated to sell quickly.Lockbox:
A secure box placed on a property that holds the key, allowing real estate agents to access the home for showings.Title Search:
A process where records are examined to ensure the current owner has a clear title, free of any liens or claims, before selling the property.Motivated Seller:
A homeowner who is eager to sell quickly, often due to financial hardship, a life event, or property issues. Motivated sellers may be more flexible on price and terms.
Repairs
Understanding the Components of a House
Introduction
Purpose:
Helping the team learn the basic components of a house, their functions, and common phrases or synonyms.
Why it matters:
Being able to take clear, useful notes for the sales team when speaking with prospects about homes needing repairs or updates.
1. Light Cosmetic (The "Surface-Level" Items)
Paint (Interior/Exterior):
Purpose: Aesthetic appeal, protects surfaces from wear.
Clarifying Tips:
Note: Exterior vs. interior paint condition.
Flooring (Hardwood, Carpet, Tile, etc.):
Purpose: Provides surface for walking, contributes to aesthetics.
Synonyms: Floors, carpet, tiles, laminate, vinyl, hardwood.
Clarifying Tips:
Note: Specify material (e.g., carpet in bedrooms, tile in bathrooms).
2. Interior Features (Full Cosmetic)
Bathrooms:
Purpose: Key selling point; heavily influences home value.
Common phrases: Outdated fixtures, leaking sinks, mold, broken tiles.
Synonyms: Restroom, washroom, bath.
Clarifying Tips:
Note: Mention specific issues (e.g., leaky faucet, cracked shower tiles)
Kitchen:
Purpose: Key selling point; heavily influences home value.
Common phrases: Outdated appliances, worn cabinets, broken countertops.
Clarifying Tips:
Note: Highlight major issues (e.g., stove not working, cabinets need repair)
3. Heavy Rehab Components (Structural/Essential Systems)
Roof:
Purpose: Protects home from weather.
Common phrases: Leaking, missing shingles, needs replacement.
Clarifying Tips:
Ask: “When was the roof last replaced or repaired?”
Electrical:
Purpose: Provides power for house.
Common phrases: Outdated wiring, breaker box, electrical panel.
Synonyms: Wiring, panel, breakers.
Plumbing:
Purpose: Supplies water and removes waste.
Common phrases: Clogged drains, old pipes.
Synonyms: Pipes, water system, drainage.
Clarifying Tips:
Note: Specific problems (e.g., leaking sink, low water pressure).
HVAC (Heating, Ventilation, and Air Conditioning):
Purpose: Controls indoor climate.
Common phrases: Doesn’t heat/cool properly, noisy unit, old system.
Synonyms: AC, central air, furnace, window-unit.
Clarifying Tips:
Ask: “When was the last time the HVAC system was replaced?”
Foundation:
Purpose: Provides stability for the structure.
Common phrases: Cracks, settling, uneven floors.
Synonyms: Base, slab, pier and beam.
Clarifying Tips:
Ask: “Have you noticed any cracks or shifting in the foundation?”
Note: Describe visible cracks or reported issues.
4. Exterior Features
Siding:
Purpose: Protects exterior walls, contributes to curb appeal.
Common phrases: Peeling, cracked, rotted wood.
Synonyms: Exterior walls.
Windows:
Purpose: Provides natural light and ventilation.
Common phrases: Broken glass, old windows.
Synonyms: Glass panes, frames.
Clarifying Tips:
Ask: “Do any of the windows need repair or replacement?
Driveway & Garage:
Purpose: Parking and storage.
Common phrases: Cracked driveway, broken garage door.
Synonyms: Parking area, carport.
Clarifying Tips:
Ask: “Does the driveway have any cracks or uneven surfaces?”
5. Miscellaneous Components
Water Heater:
Purpose: Provides hot water for the home.
Common phrases: Old unit, not heating properly.
Synonyms: Boiler, hot water tank, tankless.
Clarifying Tips:
Note: Age and type (e.g., tank or tankless).
Fencing:
Purpose: Provides privacy and security.
Clarifying Tips:
Note: Mention type (e.g., wood, chain link) and any damages.
Tips for Taking Effective Notes
Be Specific:
Write down details like the location and type of the issue (e.g., “Foundation issue in back of house”).
Clarify, Don’t Assume:
If something is unclear, ask follow-up questions rather than making assumptions.
Job Description:
Prospecting Associate
Job Summary:
The Real Estate Prospecting Associate's job is to help the company find Motivated Sellers.
The Prospecting Associate is responsible for first initial outreach and lead pre-qualification to help identify potential customers before they are passed on to the sales team. This role involves conducting cold calls and gathering essential information to help the sales team properly vet the prospects. This role plays a critical role in optimizing the sales pipeline and enhancing the efficiency of the sales process.
Key Responsibilities:
Cold Outreach: Outreach to cold contacts via calling to in search of motivated sellers.
Information Collection: Gather & document critical information about prospects, including the "four pillars" & other basic info, such as vacancy status, bed/bathroom count, etc.
CRM Management: Input and write down accurate lead information that is gathered in the calls into the CRM system.
Collaboration: Work closely with the sales team to transfer leads, provide context on lead’s needs and info, and facilitate a smooth handover for further sales efforts.
Continuous Improvement: Participate in ongoing training and development to enhance communication skills, knowledge of the industry, and lead qualification techniques.
Hit Target Goals: Meet target weekly KPI's. This may include logged hrs, minimum dials, etc.
Additional Responsibilities: Monitoring Voicemails, etc
Required Skills and Qualifications:
Effective Communication: Strong verbal and written communication skills to engage with prospects and relay the info to the sales team.
Sales Skills: Knowledge of sales processes, including cold calling, lead qualification, and relationship building.
CRM Proficiency: Experience with CRM systems for managing leads and tracking interactions. (Batch Dialer, GoHighLevel/REI Reply, etc)
Resilience: Ability to handle pushback and remain persistent in a high-call-volume environment.
Industry Knowledge: Familiarity with the industry.
Your Benefits
Fully remote: Work from the comfort of your home.
Make your own Schedule: Extremely flexible, may log-in/out at any time during the hours of 9 AM - 8 PM Central Standard Time (CST).
Time Off: You may take take an extended-leave if needed, just communicate such with your supervisor.
Speedy Pay: Payments are sent weekly via "Wise" after the work week closes. (Sunday @8PM CST)
Career Development: We are an open book as we provide you with all the knowledge, resources, & training you need to succeed.
No Micro-Managing: You won't have to check in daily with your supervisor or have to worry about having someone limiting your autonomy. We believe that giving you freedom & flexibility puts you in the best position to succeed.
Schedule a Meeting
with Sebastian
1. Foundation
What it is: The base of the house, typically made of concrete, that supports the structure.
Why it matters: Cracks or shifts in the foundation can lead to major structural issues. Sellers might mention foundation problems, which can affect the home’s value.
2. Roof
What it is: The outer layer that covers the house, protecting it from weather. Common materials are shingles, tiles, or metal.
Why it matters: Roofs wear out over time, and a damaged or old roof can lower the value of the home. Sellers might mention needing roof repairs or replacement.
3. Plumbing
What it is: The system of pipes that brings water into the home and takes waste water out. This includes sinks, toilets, showers, and drains.
Why it matters: Leaks, old pipes, or sewer problems can be costly to fix. Sellers may mention plumbing issues that could affect their desire to sell.
4. Electrical System
What it is: The wiring and electrical components that power the home’s lights, appliances, and outlets.
Why it matters: An outdated or faulty electrical system can be a safety hazard. Some older homes may need rewiring, which sellers might mention as an issue.
5. HVAC (Heating, Ventilation, & Air Conditioning)
What it is: The system that heats, cools, and circulates air in the home.
Why it matters: HVAC systems can be expensive to repair or replace. If the heating or cooling doesn’t work well, sellers might be looking to sell instead of fixing it.
6. Windows and Doors
What it is: The openings in the walls that let in light and air, and provide access to and from the home.
Why it matters: Old or damaged windows and doors can affect energy efficiency and security. Sellers may mention drafts or broken locks as reasons they want to sell.
7. Flooring
What it is: The material covering the floors of the home, such as hardwood, carpet, tile, or laminate.
Why it matters: Worn-out or damaged flooring can make a home less appealing. Some sellers might talk about old carpets or cracked tiles as reasons for selling.
8. Kitchen
What it is: The area of the home where food is prepared. Includes countertops, cabinets, appliances (like ovens and fridges), and sinks.
Why it matters: Kitchens are one of the most important rooms in a home. Outdated or damaged kitchens can affect the home’s value. Sellers may bring up the need for renovations.
9. Bathrooms
What it is: Rooms with toilets, sinks, showers, and bathtubs.
Why it matters: Like kitchens, bathrooms are key areas in a home. Old or damaged fixtures, poor water pressure, or leaks can make a home less desirable, and sellers may not want to fix these issues themselves.
10. Exterior
What it is: The outer surface of the home, which includes the siding, paint, and landscaping.
Why it matters: Cracked siding, peeling paint, or overgrown landscaping can make the home look less attractive, and sellers may want to avoid making these improvements.
11. Basement or Crawlspace
What it is: The lower level of the home, either a full basement (often used for storage or extra living space) or a crawlspace under the house.
Why it matters: Water damage, mold, or foundation issues can often appear in basements or crawlspaces. Sellers might mention water intrusion or mold as reasons to sell.
12. Attic
What it is: The space directly under the roof, often used for storage or insulation.
Why it matters: Problems like poor insulation or roof leaks often show up in the attic. Sellers may mention these issues when talking about the condition of the home.
13. Garage
What it is: An attached or detached space for parking cars or storing items.
Why it matters: A garage in poor condition or one that doesn’t function properly can reduce the home’s appeal. Sellers may mention door issues or lack of space.
14. Foundation and Drainage
What it is: Includes systems that direct water away from the home to prevent flooding or damage to the foundation.
Why it matters: Poor drainage or water pooling around the home can lead to foundation issues, mold, or leaks in basements. Sellers may have concerns about this.
Other Resources
What is Motivation?
Introduction
2024 RECAP
Tracking Metric
The Mirroring Technique
BatchDialer Tutorial
How to create Goals
REI Reply Tutorial
